PROS / This service has dedicated data centers throughout the world to ensure high-quality connection no matter where your attendees are.
CONS / This service does not have social media integration.
VERDICT / Cisco WebEx Event Center provides the best webinar services, with the ability to integrate with other platforms for lead generation help and international features that facilitate a high-quality webinar anywhere in the world.
Cisco WebEx Event Center is the best webinar service we reviewed. In addition to having nearly every feature we looked for to provide a high-quality webinar, it has several tools to let you make money from your webinars, either through registration or lead generation. While it lacks a couple of useful features, like social media integration, Top Ten Reviews Gold Award winning WebEx makes it easy to create and host a successful webinar.
You can invite attendees via email using the WebEx interface or Microsoft Outlook. After the attendees have registered to attend your online presentation, they receive periodic reminders about the upcoming event. One drawback to Cisco WebEx is that is does not integrate with social media software, so if you wish to advertise your event on Facebook, Twitter or other social media platforms, you need to do it manually. All the other services we reviewed offered this important means for promoting your webinars.
Like all the webinar services we reviewed, Cisco WebEx allows you to record the session and rebroadcast it later. It also has downloadable editing tools so you can cut out sections you don't want, like the side conversations before and after the information is presented or if the discussion got off topic. In addition, this service allows you to send a transcript of the chat conversation to the attendees, something we didn't find in other webinar software services.
This webinar platform is mobile friendly, so attendees can participate from a phone or tablet. With the growth of tablets and smartphones being used in place of computers, this is an important feature, yet not all webinar software programs offer it. You can also have multiple rooms, a nice feature if you want to break a large seminar into smaller groups or have seminars webcast simultaneously.
This service works with everything from small businesses to large corporations and military services, and its security reflects that. Of importance to small businesses is that it comes with 128-bit SSL (Secure Socket Layer protocol) and 256-bit AES (Advanced Encryption Standard) encryption. You can password protect your webinar as well.
The reports not only track attendance but also give you an indication of who was actively participating and when. This can be a help in lead generation. For example, by tying the interest level to what features were being discussed, your sales team can develop an approach for following up with that attendee.
This webinar platform works with VoIP, as all webinar services do. However, Cisco also allows phone-ins at no extra charge, unless you want to select a toll-free option and pay for the attendee's calls. You can run a system check ahead of time to test your connection and audio.
This software can translate chat into several languages, including Portuguese, Chinese, French, German, Italian, Japanese, Korean and South American Spanish. The Microsoft Windows version also translates into Dutch, Russian and European Spanish. Its dedicated data processing centers are stationed across the globe so that your attendees get clear audio and video no matter where they call from.
If you wish to have a panel discussion, you can stream up to five videos at a time. To allow webcam transmissions, however, you need to invite the person as a panelist rather than an attendee. You can promote people to presenter status, but they will not have webcam ability. Presenters can share applications from their computer, which limits what the audience sees of the presenter's computer to just that application. You can upload your slides to the fileshare, and during the presentation, you can see them before your audience. This is nice because you can change your presentation on the fly to meet your audience's interests without them seeing you skipping over slides. Many of the other services don't offer this.
Cisco WebEx has several features to help you use your webinars to promote your business. In addition to the reports information, this webinar software can integrate with CRM software as well as lead generation tools. One handy feature unique to WebEx is the ability to rate answers to registration questions – like job title – which enables you to determine which registrants are the more promising leads. Within the webinar itself, you have the option to change the template and logos to brand your webinar site, plus add a redirect link so that as people leave the seminar, they are sent to a URL of your choice, such as a survey, product page or even a purchase page.
One drawback of this webinar software is that is does not handle payments. You need to redirect registrants to your PayPal account or other purchasing option, then approve their registration after you receive notice of payment. If you are interested in charging for webinars or recordings, WebEx does offer a different plan with a collect-payment option.
Cisco WebEx moderator features help you keep control of your webinar so that everyone gets heard. Presenters can see questions ahead of time so that they can determine whether to answer publicly, privately or not at all. In cases of not answering, you can program a standard message for the questioner to see, a courtesy we didn't find in every webinar platform that offered question screening. You can also mute or remove rowdy attendees, whether they called in by VoIP or phone. This service lacks an audio Q&A tool, but several of the best webinar services don't have this or charge extra for this feature.
For large webinars or ones where you'd like some outside assistance moderating, Cisco has professionals who can help you set up and run your webinar. It charges an extra fee for this.
Help & Support
Cisco WebEx offers the standard email and 24/7 telephone support. If you have a particularly messy issue, a WebEx technician can enter your webinar to fix the problem. Cisco provides live training for your company's presenters, and online videos show you how to use the features. There are even videos for attendees to show how to get into and work their end of the webinar software.
As part of "family" of WebEx communications services, Cisco WebEx Event Center benefits from a large dedicated network and flexibility of features, making it the best webinar software. It's especially useful if you want to do more than create educational or demonstration videos, such as using webinars for lead generation and expanding your customer base.